QUIZ – Satisfying the huge latent demand for teeth whitening, acquiring and retaining new customers through Clean&White

According to the Keystone OMNIVISION poll, only a small percentage of the Italian respondents declared “I don’t think having white teeth is important for me”. Which one?

79% of the respondents has never tried professional tooth whitening. What is the most common reason?

2/3 of the respondents went to the dental office in the past 12 months. Of these 63% /2 out of 3) went to the office to perform:

40% of the respondents regularly spend on teeth whitening products — outside the dental office. What is the average monthly expense on these products (toothpaste, mouthwash, smears, gels…):

51% of the respondents said they were quite or very interested in quick whitening in 10 minutes combined with hygiene. What is the average extra price they would be willing to pay? (Quite interested/very interested):